The ads work you meant to automate,
automated.
You know AI should be doing this. You haven't had time to figure out where to start. Incremental is the shortcut: one-click MCP install, brand-aware Slack briefs, weekly ranked tasks, natural-language alerts, landing-page flags. Stop doing the ads work you hated.
No credit card · Connect Google Ads & Meta in 60 seconds · Cancel anytime
Three things your brief
always does.
Not a dashboard. Not a chart dump. Three editorial guarantees, every single morning.
Written in your brand voice.
Every line is grounded in your brand guide — tone, lexicon, voice, metaphors. Forwardable to a non-technical client without editing a word.
Good morning, Jane. ROAS is up 18% week-over-week, and the new Meta lookalike is doing exactly what we hoped. That said, summer-agency-cold is getting away from us —
Tasks ranked by impact.
Five to ten actions every Monday — not a dashboard full of metrics, but a plain-English checklist ordered by how much each one will actually move the needle.
Off-brand or off-ICP, flagged.
Incremental knows your brand guide and your ICP. If anything your team ships doesn't match — a landing page, an ad creative, a headline — it gets flagged in the morning brief before it burns budget.
Three steps.
Sixty seconds to your first brief.
Connect your ad accounts in one click.
No API keys, no webhooks, no DevOps. Incremental ships an MCP server that handles OAuth for Google Ads, Meta, TikTok, and LinkedIn. Sixty seconds, cold start to connected.
Upload your brand context.
Brand guidelines, ICP, quarterly objectives, tone of voice, competitive positioning. Drop in PDFs, Notion pages, Google Docs. Incremental reads them all and remembers — so every insight is grounded in your brand.
Wake up to executive briefs.
Every morning, a brand-aware executive summary lands in Slack or your inbox. Weekly priorities on Mondays. Real-time alerts when anything breaks. Ask questions in plain English from Claude or ChatGPT.
Your AI analyst is
a paragraph you write.
AI agents aren't an engineering project. They're text files — prompts and rules written in English. Incremental reads what you type, turns it into a behavior, and runs it against your ad accounts every night. No Python. No YAML. No engineer already set up with Claude in a terminal. Just a paragraph — and a Slack channel.
click a tab to switch agents →
You write the paragraph. Incremental runs the agent. If you can write a Slack message to your intern, you can run your own AI ads analyst.
Four things.
Shipped every week.
Not twelve modules. Not a pricing matrix. Four tightly-integrated deliverables that replace the ads analyst role — and do it better at 3am.
The morning brief you didn't know you needed.
Daily, brand-aware narratives that explain what's happening and why. Not a dashboard. Not a chart dump. An actual executive summary written in your brand voice — so you can forward it to a non-technical client without editing a word.
- Daily 7am delivery to Slack or email
- Written in your brand voice and tone
- Forwardable to clients as-is
- Deep-link into campaigns for details
Ranked. Actionable. Done by Friday.
Every Monday, a prioritized list of what to ship this week. Pause these keywords. Rebalance this budget. Fix this landing page. Each task comes with the data behind the recommendation and the reasoning chain.
- 5–10 ranked tasks every Monday
- Reasoning + data behind each recommendation
- Mark-as-done sync back to Slack
- Skip, snooze, or ask for alternatives
Write alerts the way you think.
"If my ROAS drops below 2x on any Meta campaign, ping me." Incremental figures out the metric, the threshold, the schedule, and the delivery. Slack, email, SMS, webhook — wherever you already work.
- Plain-English rule definition
- Auto-parsed to metric + threshold + window
- Deliver to Slack, email, SMS, or webhook
- Auto-pause ad sets on trigger (optional)
Landing pages that always match the audience.
Incremental watches which audiences click which ads and flags landing pages that are off-message for the traffic they receive. Get CRO recommendations in the same Slack brief — with the reasoning spelled out.
- Ad-to-landing-page alignment scoring
- ICP mismatch detection
- Auto-suggested copy + layout changes
- A/B test recommendations
Built for the teams
that can't hire an analyst.
You know AI should be doing this by now. You don't have time to wire up twelve tools to figure out how. Incremental is the one you install and forget.
The ads analyst you can't afford — for 1% of the cost.
You're spending $5k–$50k a month and growing. You don't have a media buyer and you shouldn't hire one yet. Incremental watches your spend, flags waste, and tells you what to ship this week.
Scale AI capability without scaling headcount.
Ten clients. Two ad ops people. Forty hours of manual reporting a week. Incremental handles the grunt work — brand-aware briefs, client-ready tasks, automated alerts — so your team does strategy, not spreadsheets.
Look like a 10-person media team.
Your clients think you're a whole agency. Incremental keeps it that way. Brand-aware summaries your clients can actually read. Alerts that catch things at 3am. Weekly tasks that justify the retainer.
One plan.
Everything included.
No seat fees. No usage tiers. No "contact sales." You either get value from it or you cancel.
First 14 days free · No credit card required
- Unlimited ad accounts (Google, Meta, TikTok, LinkedIn)
- Unlimited brand documents + ICP context
- Daily Slack + email executive briefs
- Weekly prioritized tasks
- Natural-language alerts (Slack, email, SMS, webhook)
- Landing page conversion monitoring
- One-click MCP access from Claude + ChatGPT
- Priority support
Cancel anytime · Data export on request · SOC 2 in progress
Questions people
ask us first.
Model Context Protocol — an open standard that lets AI assistants like Claude and ChatGPT securely access your tools and data. Incremental runs an MCP server you install in one click. You get a full ads intelligence layer inside the AI you already use, with no extra dashboard to learn.
Google Ads and Meta Ads today. TikTok, LinkedIn, and Reddit Ads this quarter. Need something specific? Tell us — the roadmap is demand-driven.
ChatGPT doesn't watch your accounts overnight. It doesn't remember your brand guidelines across conversations. It doesn't ship alerts at 3am when something breaks. Incremental does — and does it with context your vanilla ChatGPT will never have.
No. One-click MCP install, one-click OAuth for your ad accounts. If you can sign in to Google Ads, you can run Incremental. The only thing we ask for is your brand guide — drop it in as a PDF.
Your ad data stays encrypted end-to-end. Incremental never trains models on your data. You can export or delete everything with one click. SOC 2 Type II in progress; GDPR compliant from day one.
If you like it, it's $149/month. If not, cancel in one click and everything deletes. No sales call, no "let's schedule a time to talk" emails.
The work, automated.
The mornings, yours.
Install Incremental in sixty seconds. First 14 days free. No credit card, no sales call, no catch.