The AI ads team
you can't afford to hire.

One-click MCP install. Brand-aware executive summaries, weekly priorities, and natural-language alerts — delivered to Slack and email. Built for startups, small agencies, and freelancers who know AI should be doing this by now.

No credit card · Connect Google Ads & Meta in 60 seconds · Cancel anytime

incremental / install
$ one-click install
→ connecting google ads
→ connecting meta ads
✓ 4 accounts synced
✓ brand guide ingested
✓ mcp ready in claude
ready · runtime: 58s
I
IncrementalAPPMon · 7:02 AM
Your Monday brief ↓

ROAS is up 18% week-over-week, driven by the new Meta lookalike you launched Thursday. Your biggest risk: summer-agency-cold — CPC climbed 34% and burned 40% of weekly budget by Saturday.

Pause 3 negative keywords on summer-agency-cold
Rebalance +$2.1k → Meta lookalike
Google "agency-owners" landing page is off-ICP
How it works

Three steps.
Sixty seconds to your first brief.

01
Install

Connect your ad accounts in one click.

No API keys, no webhooks, no DevOps. Incremental ships an MCP server that handles OAuth for Google Ads, Meta, TikTok, and LinkedIn. Sixty seconds, cold start to connected.

$ click "install incremental"
→ oauth google ads ✓
→ oauth meta ads ✓
→ mcp mounted in claude ✓
02
Ground it

Upload your brand context.

Brand guidelines, ICP, quarterly objectives, tone of voice, competitive positioning. Drop in PDFs, Notion pages, Google Docs. Incremental reads them all and remembers — so every insight is grounded in your brand.

brand-guide-v3.pdf
icp-2026.notion
q2-objectives.gdoc
→ indexed. 2,847 chunks
03
Get shipped insights

Wake up to executive briefs.

Every morning, a brand-aware executive summary lands in Slack or your inbox. Weekly priorities on Mondays. Real-time alerts when anything breaks. Ask questions in plain English from Claude or ChatGPT.

07:02 · Monday brief sent
09:14 · alert: ROAS ↓ 2.1x
14:30 · weekly tasks (5)
18:47 · LP off-message flag
What you get

Four things.
Shipped every week.

Not twelve modules. Not a pricing matrix. Four tightly-integrated deliverables that replace the ads analyst role — and do it better at 3am.

Executive summaries

The morning brief you didn't know you needed.

Daily, brand-aware narratives that explain what's happening and why. Not a dashboard. Not a chart dump. An actual executive summary written in your brand voice — so you can forward it to a non-technical client without editing a word.

  • Daily 7am delivery to Slack or email
  • Written in your brand voice and tone
  • Forwardable to clients as-is
  • Deep-link into campaigns for details
Weekly priorities

Ranked. Actionable. Done by Friday.

Every Monday, a prioritized list of what to ship this week. Pause these keywords. Rebalance this budget. Fix this landing page. Each task comes with the data behind the recommendation and the reasoning chain.

  • 5–10 ranked tasks every Monday
  • Reasoning + data behind each recommendation
  • Mark-as-done sync back to Slack
  • Skip, snooze, or ask for alternatives
Natural-language alerts

Write alerts the way you think.

"If my ROAS drops below 2x on any Meta campaign, ping me." Incremental figures out the metric, the threshold, the schedule, and the delivery. Slack, email, SMS, webhook — wherever you already work.

  • Plain-English rule definition
  • Auto-parsed to metric + threshold + window
  • Deliver to Slack, email, SMS, or webhook
  • Auto-pause ad sets on trigger (optional)
Landing page conversion

Landing pages that always match the audience.

Incremental watches which audiences click which ads and flags landing pages that are off-message for the traffic they receive. Get CRO recommendations in the same Slack brief — with the reasoning spelled out.

  • Ad-to-landing-page alignment scoring
  • ICP mismatch detection
  • Auto-suggested copy + layout changes
  • A/B test recommendations
Natural-language alerts

Write alerts
like you talk.

No filter builders. No threshold sliders. No query language. Describe what you want to know and Incremental figures out the metric, the scope, the schedule, and the delivery. It's the alerting system you'd build if you had an engineer.

Slack
Email
SMS
Webhook
>
If my Meta ROAS drops below 2x on any campaign, tell me on Slack and pause the ad set if it's been running more than 3 days.
TRIGGERmeta.roas < 2.0
SCOPEany campaign
CONDITIONrunning > 3 days
ACTIONnotify slack · pause ad set
>
Alert me every morning if any Google Ads campaign is pacing 20% over budget by 10am.
TRIGGERgoogle.pacing > 120%
SCHEDULEdaily · 10:00
SCOPEall google campaigns
ACTIONnotify slack
>
Tell me when a landing page CVR drops below the campaign average by 30% or more.
TRIGGERlp.cvr < campaign_avg * 0.7
SCOPEall landing pages
WINDOWrolling 7 days
ACTIONnotify slack · suggest fix
Who it's for

Built for the teams
that can't hire an analyst.

You know AI should be doing this by now. You don't have time to wire up twelve tools to figure out how. Incremental is the one you install and forget.

Startups

The ads analyst you can't afford — for 1% of the cost.

You're spending $5k–$50k a month and growing. You don't have a media buyer and you shouldn't hire one yet. Incremental watches your spend, flags waste, and tells you what to ship this week.

Built for seed–Series A teams spending $10k+/mo
Small agencies

Scale AI capability without scaling headcount.

Ten clients. Two ad ops people. Forty hours of manual reporting a week. Incremental handles the grunt work — brand-aware briefs, client-ready tasks, automated alerts — so your team does strategy, not spreadsheets.

White-label briefs · per-client brand context
Freelancers

Look like a 10-person media team.

Your clients think you're a whole agency. Incremental keeps it that way. Brand-aware summaries your clients can actually read. Alerts that catch things at 3am. Weekly tasks that justify the retainer.

Multi-client dashboards · branded deliverables
Pricing

One plan.
Everything included.

No seat fees. No usage tiers. No "contact sales." You either get value from it or you cancel.

Incremental
$149/month

First 14 days free · No credit card required

Early access pricing
  • Unlimited ad accounts (Google, Meta, TikTok, LinkedIn)
  • Unlimited brand documents + ICP context
  • Daily Slack + email executive briefs
  • Weekly prioritized tasks
  • Natural-language alerts (Slack, email, SMS, webhook)
  • Landing page conversion monitoring
  • One-click MCP access from Claude + ChatGPT
  • Priority support
Install Incremental

Cancel anytime · Data export on request · SOC 2 in progress

FAQ

Questions people
ask us first.

Model Context Protocol — an open standard that lets AI assistants like Claude and ChatGPT securely access your tools and data. Incremental runs an MCP server you install in one click. You get a full ads intelligence layer inside the AI you already use, with no extra dashboard to learn.

Google Ads and Meta Ads today. TikTok, LinkedIn, and Reddit Ads this quarter. Need something specific? Tell us — the roadmap is demand-driven.

ChatGPT doesn't watch your accounts overnight. It doesn't remember your brand guidelines across conversations. It doesn't ship alerts at 3am when something breaks. Incremental does — and does it with context your vanilla ChatGPT will never have.

No. One-click MCP install, one-click OAuth for your ad accounts. If you can sign in to Google Ads, you can run Incremental. The only thing we ask for is your brand guide — drop it in as a PDF.

Your ad data stays encrypted end-to-end. Incremental never trains models on your data. You can export or delete everything with one click. SOC 2 Type II in progress; GDPR compliant from day one.

If you like it, it's $149/month. If not, cancel in one click and everything deletes. No sales call, no "let's schedule a time to talk" emails.

Stop drowning in dashboards.
Start shipping AI insights.

Install Incremental in sixty seconds. First 14 days free. No credit card, no sales call, no catch.